See how to identify contacts originated from a Zenvia Attraction campaign and track the performance of your marketing actions in Zenvia Conversion.
By integrating your WhatsApp campaigns triggered by Zenvia Attraction with your Zenvia Conversion account, you ensure that whenever a response is received, a conversation will be initiated for your sales team to interact quickly with the customer or lead.
These new contacts will be automatically created in your Zenvia Conversion account with the source labeled as "Attraction", and you can segment them using the available filters. In the case of contacts already existing in Zenvia Conversion, the conversation will be reopened, maintaining the history and source.
Steps to identify the origin of your contacts
Follow the instructions below:
1. Access your Zenvia Conversion account.
2. Go to the Contacts Database tab.
3. Open the filters by clicking on the Filters icon located in the upper right corner.
4. Click on Source and select the Attraction option from the list of existing sources in your account.
By doing this, the contacts visible in the current list will only be those created by a Zenvia Attraction campaign.
To identify which specific campaign generated a particular contact, simply open the conversation and check the Campaign ID.
In the case of campaigns with the source of Zenvia Attraction, it will appear as shown in the image below:
How to analyze Campaign IDs of contacts in a massive way
To analyze Campaign IDs on a large scale, follow the steps below:
1. Still on the contacts screen, click on the Columns icon located in the upper right corner, and include the Campaign column.
2. This way, you will have visibility of this information in the contacts list.
Click on the Download button and select the Download All option.
Done! With the extracted data, you can perform the necessary analyses using an Excel spreadsheet or import the data into another analysis tool.
Mobile messages sent via Zenvia Attraction
We have a new functionality for mobile devices on Android. Now it is possible to view the origin of the campaign triggered via Zenvia Attraction in all conversations initiated with your leads within Zenvia Conversion.
This way, all agents using the Zenvia Conversion app on an Android device can have a better visibility of the context of contacts that came from Zenvia Attraction campaigns.
⚠️ Attention: Available only for Android and for contacts that responded to the campaign.