Just like WhatsApp, the use of the integration with Instagram Messages has a variable cost that will be added to what you already pay for your plan with Sirena.
Why are Sirena sessions used?
Facebook's API service brings a lot of benefits to businesses. Among them, the main one, is that the API allows companies to enhance the attention of queries through complementary tools, such as Sirena.
When you use Sirena's integration with Instagram you are using the official Facebook API. As the API is commonly used by companies that can generate thousands of interactions, Facebook placed certain rules to prevent misuse of the application
To structure this, Facebook created the concept of "Session". As this is a Facebook rule, everyone who is authorized to use the API, including our competitors, charges for starting sessions.
This cost will be 0.01 USD for each session. Sessions can ONLY be initiated by the client, never by the business.
What is an Instagram "Session"?
It's a 7 days period that opens with a message from the customer.
A "Message" implies:
A direct message or
A reaction to a story or
A tag to your business account in a customer story.
Every time you receive a message, those 7 days are extended. Therefore, you and your client can talk free of charge. Facebook does not allow to send automatic messages or content not related to the client's inquiry.
When you don't receive a response from the customer for 7 days, you can no longer send them messages again. The client will need to send a new message, therefore, it will start a new session with its respective cost of 0.01 USD.
It is important to be clear that it is not charged per message, this is done per session.