Integration with Instagram Messages
Respond to clients who contact you via Instagram direct messages.
Wanda Polverini avatar
Written by Wanda Polverini
Updated over a week ago

Zenvia Conversion allows you to reply to customers who send you direct messages on Instagram. But not only that:

  • You will be able to send welcome messages, rate your clients and distribute them among your advisors automatically, without the intervention of an advisor, thanks to Zenvia Conversion Bots.

  • You will get metrics similar to those you already use in our integrations with WhatsApp and Facebook Messenger, ranging from knowing the response time of your advisors to the number of sales made, among many others.

  • You'll have your customers centralized from Instagram, Facebook, WhatsApp, marketplaces, websites, and physical stores in one place!

⚠️ Check the costs of this functionality by clicking here⚠️

How to activate Instagram Messages

  • Go to Conversational Channels and click on "Add channel."

  • Select the Instagram channel by clicking "Connect account." You will be asked to log in to your Instagram account, which must also be associated with a Facebook page. Learn how to do this.

Then, choose your Facebook account:

instagram zenvia sirena

And the Instagram account you want to manage with Zenvia Conversion:

instagram sirena zenvia

And your Facebook pages:

zenvia sirena instagram

  • Once the permissions are granted, you'll need to select what you want Zenvia Conversion Bot to do with customers who send direct messages to your account. By default, you should select to be redirected to the corresponding computers.

    zenvia sirena instagram integration

And that's it! Your advisors and/or bots can start receiving queries from Instagram and answering them through Zenvia Conversion. Check how it works by clicking here.

Note: The Instagram API does not provide a DELIVERED or RECEIVED status (indicated by a gray double tick ☑️☑️) on sent messages, which means that you will only see a tick and then the blue double tick, indicating that it has been read. the message.


  • Only one IG account can be used per group.

  • Although it is possible to assign more than one channel per child group, Basic plans can only manage one Instagram account.

  • A Basic plan can have up to 1 WhatsApp line, 1 FB Messenger account and 1 Instagram Messenger account on Zenvia Conversion. There is no limit for Pro accounts.

  • Instagram messages cannot be mixed with WhatsApp or Facebook messages. In other words, if the same client contacts you via WhatsApp, Facebook Messenger, and Instagram, that would create three leads: one for each conversational channel.

  • Like WhatsApp, Instagram's policies only allow you to work by session, agents can respond up to 7 days after the last message from the client.

  • Unlike the WhatsApp integration, it is not possible to use pre-approved templates to re-open the session. So you cannot talk to your client again if he doesn't start another conversation.

  • Due to a limitation of the Instagram API, the option to send audios, videos and PDF's files is not available.

  • It is not possible to enter your Zenvia Conversion number in the "Contact" option of Instagram. Instead, we recommend using the official shortener ""

  • The integration is available for desktop and mobile devices.

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