What are the real differences between WhatsApp Business and Sirena?
Sirena allows you to respond to your business' customers from a single WhatsApp number, automatically distribute incoming inquiries, have multiple agents working simultaneously on your business' WhatsApp, have monitoring tables and reports available, generate reminders for your clients, upload quotes, record sales, and much more!
Why am I being charged for conversations if WhatsApp is free?
WhatsApp offers three versions:
Personal WhatsApp, for user who want to talk to friends and family.
WhatsApp Business, for small businesses who need to manage a line for a single user.
WhatsApp Business API, which is a paid version and is what we offer through Sirena.
WhatsApp Business API (Sirena)
Small businesses with a small customer base
Large organisations that need to engage with many customers at once
Available on Play Store and App Store
Through a third-party WhatsApp API provider
Manual + Automated
Reply a specific messages
Not allowed (only customer appointments can be viewed)
Agent: User Interaction
Message and template-based pricing, reach out to your provider
No, only phone verification
Yes, templates need to be approved by WhatsApp
Proactive Messaging (Outreach)
No, payment gateways can be integrated
Limited, only welcome and away messages
Yes, WhatsApp Chatbot can easily automate FAQs and common queries
Anyone with the app can use
Companies need to go through a verification process
There are two communication formats that the WhatsApp Business API follows:
WhatsApp session: It is a 24-hour period during which you can easily communicate and resolve your customers' queries. A session is opened with a message received from the customer or a message template sent by the company. Each session starts counting from the moment the first message is sent, regardless of whether the interaction was initiated by the business or the customer.
Message templates: After the 24-hour window closes, WhatsApp Business message templates are the only way for consultants to re-establish contact with the client.
Due to limitations in the WhatsApp Business API, Sirena does not have some features that are available in the WhatsApp Personal or Business versions, they are:
Share contacts internally, forward files, messages or audios, not even from Sirena to another line;
Respond to timely messages from customers;
Have WhatsApp Business Catalogs;
Add the line to WhatsApp groups;
Statuses such as "busy", "at work" or "in a meeting" are not available, nor are statuses in story format;
Delete messages from your line.
Among others that you can consult in this article.