Offering discount codes and/or free products
Upselling messages. For example: "Here are your tickets. If you'd like, we can reserve your transportation from the airport into the city."
Cold calls. For example: "Is this a good time to talk?" "I tried to contact you but you weren't available. When are you free?" etc.
Surveys. For example: "Hi, we'd like to learn about your favorite destinations for this year. Would you like to take our short survey?"
Inclusion of words or phrases that make your message promotional. WhatsApp advises reading your message aloud to check the tone.
Message templates with variable parameters. WhatsApp doesn't approve messages that are primarily composed of variables, like the example below:
They advise surrounding the variables with text for the template to be approved.
Templates with abusive or threatening content
Some examples of what WhatsApp recommends staying away from:
Messages that threaten customers with legal action.
Message templates that threaten to publicly expose the customer if they don't pay a debt or loan.
In addition to the above, keep these recommendations in mind to speed up the approval process:
Make the name of your message template clear. Rather than using a name like "template_014" try "Airline ticket details."
Remember that a WhatsApp representative who has no relation to Sirena will be reviewing your message. Being more clear will give the reviewers more context for how the template will be used.
If you need to write a re-contact template (for use more than 24 since the last message from the client) we suggest starting with a connection to the earlier conversation.
For example: "I'm sorry I wasn't able to answer your questions yesterday, but I'm happy to help you now. If you'd like to continue this conversation, answer "yes."
It is a good practice for these messages to end with a confirmation phrase, such as "Do you confirm that you received this message?" This helps to open up the conversation.
Or "I followed up on our earlier conversation and I found an answer to your question about our refund policy. If you'd like to continue our conversation, say, "yes."