What is a lead?
In Sirena, a lead or is a piece of information that allows a salesperson to contact a potential client. To be useful, this information should include:
Product or service of interest, depending on the industry
Salespeople can then use these leads to contact clients using Sirena.
What is a prospect?
A prospect, or potential client, can be recorded in Sirena in two ways:
Through a lead, usually acquired via a marketing channel
Manually by an agent
It's important to understand that not all leads produce new prospects. Sirena can detect and condense duplicate leads into one prospect.