In Zenvia Conversion, a lead can be understood as pieces of information (contact data) from a potential customer, which allows a salesperson to get in touch, but to be useful, this information must include:

With these initial data, the salesperson will be able to later contact these leads through Zenvia Conversion. Once contacted, that lead becomes a contact.

A contact or potential client was a lead who, at some point in time, provided some contact information for your company. From the moment this lead is registered and contacted, it becomes a contact.

There are two ways for a contact to be registered with Zenvia Conversion:

Zenvia Conversion can detect and unify duplicate leads into one prospect, understand how in this article.

Note: It is important to understand that not all leads will produce new contacts.