What is a lead?

In Sirena, a lead or is a piece of information that allows a salesperson to contact a potential client. To be useful, this information should include:

  • Contact information

  • Product or service of interest, depending on the industry

Salespeople can then use these leads to contact clients using Sirena.

What is a prospect?

A prospect, or potential client, can be recorded in Sirena in two ways:

  • Through a lead, usually acquired via a marketing channel

  • Manually by an agent

It's important to understand that not all leads produce new prospects. Sirena can detect and condense duplicate leads into one prospect.

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