One of the access points through which you can receive leads or clients in Sirena is through emails that contain clients' contact information.
For this to occur, the emails must be re-sent to a unique and specific inbox for each channel or access point. This way, Sirena can identify the source of each potential client.
Once an email is received, Sirena extracts the client's contact information from the body of the email, creates a new lead (client) and distributes it using the rules defined by the business.
IMPORTANT: emails are retained for one year after they are received.
Sirena is able to process 3 types of email:
- Emails from platforms (MarketPLaces, Lead Generation, etc.):
Sirena easily connects to all major lead lead-generation services on the market. It can process and extract information from the classic email format from each platform.
You can get more information about managing platforms in this section.
- Emails in Molusco Format® (Sirena's standard format):
Emails in Molusco Format® (Sirena's standard format) are processed directly and much more quickly, without any integration problems. We recommend using this type of email because it ensures that Sirena and the business are speaking a common language and all the client's information can be extracted without any problems.
IMPORTANT: Keep in mind that resolving any errors and minimizing response time for emails in this format are the highest priority for Sirena. We recommend using this method whenever possible.
Learn about the definition and characteristics of Molusco Format.
- Emails customized for each business:
Sirena can also process emails that have been personalized or customized for your business. This method isn't recommended and is only used in cases when the emails can't be adapted to a standard format.
IMPORTANT: keep in mind that, in these cases, Sirena may take up to 5 days (at the most) to integrate these emails or resolve bugs related to them.
Find out more about this type of email here.